Project Overview
My portfolio website is the central hub for my freelance services in web design & web development, SEO, and analytics consulting. Beyond showcasing my work, it acts as a live case study of how I use SEO and analytics to grow visibility and attract clients.
Analytics Snapshot (Last 30 Days)
- Sessions: 81 (+286%) – Steady increase in site visits
- Pageviews: 135 (+298%) – Visitors exploring more content
- Total Users: 65 (+210%) – Growing unique audience
- New Users: 66 (+230%) – Strong SEO impact, attracting new traffic
- Avg. Session Duration: 9s (–81%) – Engagement needs improvement
- Bounce Rate: 65.4% (+25%) – Visitors leaving too quickly
Insights & Takeaways
- Traffic Growth: My SEO efforts are paying off with major increases in visibility.
- Audience Reach: A significant rise in new users shows strong discovery through search.
- Engagement Opportunity: High bounce rate and low session duration show room to improve storytelling, navigation, and CTAs.
Next Steps
- Add more engaging homepage copy and visuals.
- Strengthen internal linking to guide users through my portfolio.
- Optimize calls-to-action to encourage consultations and project inquiries.
- Create ongoing SEO blog content to expand reach.